Date(s):  August 29, 2007
Time:  10:00 a.m. - 11:30 a.m. CENTRAL TIME

If consumers take switching costs into account when choosing to change suppliers of a product or service, is it reasonable to assume that those same costs apply to physicians when looking at potential job changes? Several switching costs seem applicable to the area of physician retention including economic risk, learning costs, set up costs, personal relationship loss and associative brand loss, among others.

This program will discuss the importance of retention (through the physician’s eyes as opposed to the classical employer view) as health care enters into a time of significant change. Three significant trends in U.S. Healthcare make care availability difficulties for patients a certainty, barring significant change: (1) the aging of the population, with the inevitable growth in utilization of healthcare services by this demographic; (2) the reduction in physician hours worked and patients served; and (3) the increasing complexity of care that technology and fear of litigation drive, increasing physician time per patient.

Target Audience: Hospital CEOs, VPs of Medical Affairs, Recruitment, Business Development & Retention personnel

Faculty: William Scott Hurst, MBA
Senior Consultant
Delta Physician Placement
Dallas, TX


Marc Bowles, Chief Marketing Officer
The Delta Companies
Dallas, TX

Scott Hurst is a senior consultant overseeing Delta Physician Placement’s sales and marketing efforts in Nebraska, Iowa & Illinois. With over seven years of experience in the healthcare field, Scott has assisted hundreds of clients with the complex issues surrounding recruitment, retention and workforce supply.

Marc Bowles joined The Delta Companies in March 2000 and has served as Chief Marketing Officer since July 2006. Mr. Bowles is responsible for creation and strategic development of all marketing, advertising, public relations and brand management. Mr. Bowles also leads Delta's customer experience program and lead generation initiatives.

Program Topics:
• Is there a difference between a delighted physician and a satisfied physician?
• Examination of switching costs
• Just how tight is the market in select specialties?
• How to add value and enlightenment for your physicians
• Motivating factors behind job change

Objectives: At the completion of this program, the participant will be able to:
1. More fully understand what steps hospitals and clinics can take to enhance the retention of their physician workforce.
2. Understand the scope of the shortage of physicians in key specialties
3. Realize that there are very few differences in work ethic when dividing the physician populace by age or gender.

Registration fee is $150 for NHA Members and Affiliate Members; $200 for non-members. The registration fee is per connection. You can fill a conference room with as many people as possible and only pay one connection fee.

Click here to register

For More Information:
Jon Borton
Phone: (402) 742-8147
E-mail: jborton@nhanet.org